Derek Fridman is an award-winning creative director known for transforming complex usability problems into beautifully simple and intuitive interfaces. With a background anchored in both UX and visual design, Derek brings a unique perspective to all his work. At Huge, Derek has applied his expertise to projects for Audi, HBO GO, and Lowes.
Previously, he led the development of innovative touchscreen retail and mobile entertainment applications for The Coca-Cola Company, Disney, Adobe, AutoTrader UK, and New Balance as Creative Director at Sapient Nitro. Derek’s 12 years of experience also comprise engagements for Mercedes AMG and Verizon Wireless.
Born in Puerto Rico, he has worked on both coasts and in Europe for several agencies, including Razorfish and MRM//McCann. Derek holds a degree in Visual Communications from the Art Institute of Atlanta.
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